Ashley Tisdale helped launch Puma Project Pink at Macy’s Herald Square on Thursday (July 19) in New York City.
The ‘High School Musical‘ beauty sported her purple dip-dyed locks as she spoke during the breast cancer-fighting initiative.
The campaign which is close to Ashley’s heart is really important to her, “I’m thrilled to be working with Puma on Project Pink this season. Breast cancer is a cause that’s so close to my heart, and I love the program’s message of empowerment for young women.”
“I wear my pink for my grandmother, who recently battled breast cancer. I’m happy to say that she’s now in remission, but there are too many women out there who are still fighting,” Ashley said.
Photo Credit: AKM-GSI