It definitely is the year of King Bey!
Beyonce is the newest face of H&M for their upcoming summer collection!
H&M is giving fans a teaser of the upcoming campaign shot in the Bahamas by Inez van Lamsweerde and Vinoodh Matadin. The full campaign will debut in May.
“I’ve always liked H&M’s focus on fun and affordable fashion,” Bey said. “I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”
What do YOU think of Beyonce as the face of H&M?
Photo Credit: Inez van Lamsweerde and Vinoodh Matadin/H&M