Adding another gig to her long list of accomplishments, Gwyneth Paltrow is the new face of Max Factor, WWD confirms.
The Oscar-winnning actress who was just named People magazine’s “Best Dressed Woman” will provide “creative inspiration” for Max Factor’s makeup artists.
“I tasked 11 of our national makeup artists to create three glamour statements for Gwyneth,” said Pat McGrath, the global creative design director for Max Factor. “These were to be inspired by her life and the different roles she has to play — model, actress, mother, singer.”
Paltrow will be featured in a six-month global Max Factor campaign that launches in November with the exception of Japan and North America as the beauty brand hasn’t been sold in those markets since 2010.