Blake Lively has been named the newest face of Gucci‘s new fragrance, Gucci Première.
The ‘Gossip Girl‘ beauty will appear in print ads shot by Mert Alas and Marcus Piggott, as well as a commercial for the presume.
“I admire the qualities of the Gucci Première woman and feel honored to represent the fragrance,” Blake said in a statement.
Gucci Première will hit stores in the U.K. in late July and will be sold worldwide beginning in September.
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